Walmart-Backed Indian Commerce Giant Flipkart to Allow Customers to Buy Items in the Metaverse
Source: Flipkart As Indian online retail giant Flipkart seeks more digital interaction with its customers, the company has announced it will initiate a metaverse offering, Flipverse, enabling them to access &ldquo ;gamified, interactive and immersive” experiences through the firm’s app. Backed by U.S. retailer Walmart, Flipkart said “a wide range of brands” which comprises Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are cooperating with the business to set up experience theaters with the use of Flipverse, Techcrunch.com reported. “The idea is to have millions of users experience Flipverse and open the doors to the future of shopping,” the company’s executives said. Flipkart’s web3 efforts are at a pilot phase, but company representatoves say they are expected to become a vital part of the retailer’s near future. “Fifteen years ago, we were the first I...